Content Writing and Strategy

Things have changed.
Gone are the days when people relied on advertising and snappy one-liners to get their message across. Today content is king.
Tell a story.
Blogs, news stories, thought leadership, interviews and other forms of sharable storytelling are crucial for communicating with your audience and building relationships.
Follow a strategy.
Whether you need to inform and educate or persuade and inspire, I can help you to build a strategy and write engaging, readable content tailored to your needs.
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Examples

GC Business Growth Hub

I've helped the Business Growth Hub to create well over 1,000 content pieces to educate businesses about a range of resource efficiency, green technologies and manufacturing topics.
In 2020, we re-designed their content strategy away from traditional news and 'by-the-numbers' case studies to longer, more engaging content focused on thought leadership, themed blogs and informal Q&A interviews.
The new strategy has given the Hub's advisors a platform to showcase their expertise, and the ability to tell original stories that inspire action.
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